Chaal - Think Sustainable

In a quest to explore sustainability by finding the balance between us as human beings and our natural environment; a young national award-winning architect founded ‘Chaal- The Bark of Cork’ in 2016 to promote climate-positive products in Pakistan.

Chaal evolved as the first Pakistani cork based brand promoting a variety of building products made out of cork; a 100% natural, recyclable, and reusable raw material. Due to its lightweight, sound, and thermal insulation, fire resistance, and hypoallergenic properties, it quickly became an ideal choice for Architects, Interior Designers, and key decision-makers!

The brand name ‘Chaal’ derives from the Urdu language meaning ‘bark of tree’ as cork is derived from the bark of an oak tree without cutting or harming it. Interestingly the peeled bark regenerates after every 9 years and this beautiful process continues for more than 200 years; all without cutting a single tree!

However, in 2019 the curiosity to amplitude sustainability the brand was repositioned from ‘Chaal- The Bark of Cork’ to ‘Chaal- Think Sustainable’ diversifying the range of solutions. These added products are made out of recycled rubber and PET.

Today, the company partners with top European manufacturers and has a presence in Pakistan and UAE with a strong mission to nurture a mindset; Think Sustainable!