Safe Direction

Safe Direction designs, manufactures, supplies, and installs innovative guardrails and safety barriers for roads, car parks, warehouses, and pedestrian areas. Founded in Sydney in 2012, Safe Direction is an Australian-owned manufacturer with a strong focus on research and product development.

All Safe Direction products undergo crash testing to ensure compliance with local and international standards.

Our RAMSHIELD® guardrail barrier and RHINO-STOP® car park barriers are recognized as industry leaders. With in-house roll-forming manufacturing and engineering design expertise, Safe Direction responds effectively to the needs of the Australian construction industry.

We take pride in being the first Australian company to offer a fully MASH-compliant steel beam guardrail system, which includes our RAMSHIELD® guardrail barrier and MSKT guardrail end terminals.

Safe Direction continually expands its range of innovative products. Our recent launch of CLAW, a people-friendly mobile hostile vehicle barrier, demonstrates our commitment to advancing safety solutions. Additionally, Safe Direction is the exclusive Australian distributor of the only MASH-compliant modular bridge barrier available in the country.

At Safe Direction, innovation and safety drive our mission to provide top-quality products that meet rigorous safety standards. Our dedication to research and development ensures that we remain at the forefront of the industry, delivering solutions that protect lives and property.

Safe Direction remains committed to enhancing road safety with products that meet the highest standards. Our expertise and dedication make us a trusted name in the safety barrier industry.